Digital Marketing

Digital Marketing

Digital marketing is a method of advertising through digital channels to make the products and services visible to the audience. The forms of digital marketing are email marketing, google ads, search engine marketing, search engine optimization, and Google My Business. They also use social media marketing platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, youtube etc.to get genuine leads which would, in turn, increase the profit.

Without digital marketing, it would not be easy to go ahead with the business, whatever be the product or services. Digital marketing has opened different levels of a career as a digital marketing professional, expert, analyst, executive, manager, etc., based on years of experience. It also helps professionals to be efficient in each domain in which they are working.

• Introduction to Digital Marketing
• Principles of Digital Marketing
• Digital marketing vs Traditional Marketing
• Web Analytics
• SEO
• On-Page SEO
• Keyword
• Google My Business
• Robot Txt. File
• Canonical Tag
• MOZ Bar
• Off-Page SEO
• Affiliate Marketing
• Tag Manager
• Google Analytics
• SEM
• Google Ads
• SMM
• Email Marketing
• YouTube Ads
• Black Hat SEO
• White Hat SEO
• Grey Hat SEO
• Site Map
• PPC
• Website Auditing & Reporting
• Content Writing
• Do Follow Links & No Follow Links
• Artificial Intelligence (ChatGPT)
• Final Project